In a recent survey of 14,000 media site visitors, iPerceptions found that people were more likely to click on low-tech ads rather than video or rich media ads.
- 25% of people said they were likely to click on text ads
- 20% on side banner ads
- 12% on top banners
- 11% on video ads
- 7% on rich media ads
In these tough budget times, this a a good reminder that a well-written text-be it for an ad or a website call to action-has the best impact.
See the iPerceptions release about the study: http://www.iperceptions.com/en/news/iperceptions-study-uncovers-consumers-real-online-
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