I had the opportunity to participate in a PRSA webinar presented by PR measurement guru KD Paine this past week. During the session, she suggested these seven steps to determining the return on investment (ROI) of social media:
- Define the “R” – Define the expected results
- Define the “I” — What’s the investment?
- Understand your audiences and what motivates them
- Define the metrics (what you want to become)
- Determine what you are benchmarking against
- Pick a tool and undertake research
- Analyze results and glean insight, take action, measure again
For more see her blog: http://kdpaine.blogs.com You can also subscribe to The Measurement Standard: www.themeasurementstandard.com
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Posts about social media as of August 26, 2009 // August 26, 2009 at 1:30 pm |
[...] your answer from a dropdown menu. The goal is to deliver more relevant ads to Facebook users. Defining Social Media ROI – jakprpro.wordpress.com 08/26/2009 I had the opportunity to participate in a PRSA [...]
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