Viral marketing the BlendTec way

George Wright, VP of Marketing for BlendTec, discusses their video marketing strategy and how it caught on like wildfire among the masses.

more about “Viral marketing the BlendTec way“, posted with vodpod

 

Get a Twitter Following – Model to Follow

The other day I got the following message, which I can only characterize as an excellent model to follow for any organization looking to build a Twitter following. This message has it all – simple and clear writing, a clear call to action, personalization.

Dear Jill

You’ve been a Ragan reader and customer for quite some time‚ so I thought you’d be interested in this.

I have established a special Twitter feed to alert you and other communicators to special discounts‚ free resources and breaking news.

I’d be honored if you’d follow me.

Here’s the link to my Twitter feed‚ appropriately named: MarkRaganCEO.

If you get a moment‚ please let me know your Twitter handle so I can follow you as well.

Thanks‚ and keep in touch‚

Mark Ragan‚ CEO
Ragan Communications

P.S. As you know‚ I’m always looking for great story ideas involving communication breakthroughs–both in PR‚ social media and internal communications. Do you have any to share? You can respond directly to me by hitting reply to this e-mail. Thanks‚ Jill.

User Engagement: Chili’s Create a Pepper

In my work at Balance Interactive, I encourage clients to make their websites more engaging for vistors. The website that Chili’s has created to support their findraising for St Jude’s Children’s Research Hospital is a great example of many ways to offer an engaging site.

• Set a reminder for the date that the donation will be made
• Sign up for e-mail notitifications
• Design and post a pepper
• Vote for the “pepper of the week”

All this and more on one compact home page. There’s also a call out to stories of the people served by St. Jude’s; sharing stories is another best practice I always encourage.

Take a look. Chock full of great ideas!