Although smartphones are everywhere, mobile internet access is still small. According to data from StatCounter, only 8.5 percent of internet visits came from mobile devices in 2011
StatCounter’s figure, which does not include tablet usage, is nearly double the mobile figure from 2010, when mobile devices accounted for 4.3 percent of internet usage. In 2009, mobiles accounted for only 1.6 percent of visits.
In its first standalone measure of smartphone ownership, the Pew Internet & American Life Project finds that one third of American adults — 35 percent — own smartphones.
The Pew Internet Project’s May survey found that 83 percent of U.S. adults have a cell phone of some kind, and that 42 percent of them own a smartphone. That translates into 35 percent of all adults.
Posted in Communication, Research, Statistics
Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information, say the folks at useit.com. After looking at several research studies, the conclusion is that there is one indispensable element: focus.
“When writing for mobile users, focus their attention on the essential content.”
Mobile users have a small area to look at and are typically rushed . Short, quick and easy rules the day.
The first screen users see should strictly focus on the minimum information needed to communicate the top point.
Read the full analysis and insight at http://www.useit.com/alertbox/mobile-content.html
