How to Present Content on Mobile Devices

Mobile devices require a tight focus in content presentation, with the first screen limited to only the most essential information, say the folks at useit.com. After looking at several research studies, the conclusion is that there is one indispensable element: focus.

“When writing for mobile users, focus their attention on the essential content.”

Mobile users have a small area to look at and are typically rushed . Short,  quick and easy rules the day.

The first screen users see should strictly focus on the minimum information needed to communicate the top point.

Read the full analysis and insight at http://www.useit.com/alertbox/mobile-content.html

Moms Use Mobile

According to the “21^stCentury Mobile Mom Report,” by BabyCenter, mobile phones, and smartphones in particular, have become indispensable to moms. Smartphones among moms has risen 64% over the past two years.

68% of moms use smartphone while shopping. 46% say the most convenient time to receive information about a product is when they are in the store. 62% of moms use shopping apps to research or compare prices.

The top three social activities include:

• Reading social newsfeeds (56%)
• Updating her status (54%)
• Reading answers to posted questions (48%)

Image: Ambro / FreeDigitalPhotos.net

Mobile Searching on the Rise

In case you been paying much attention to the growth of online access from mobile devises (aka you have no idea what your website even looks like from a mobile browser), here’s another reason to take notice. More and more folks are doing their searches on mobile – so your search engine exposure is increasingly getting you mobile visitors.

 

According to the Performics 2011 Mobile Search Insights Study, conducted by ROI Research, focusing on people who use the mobile web at least weekly, 57% use the mobile Web more than once/day, with 77% using mobile search more than five times in the last month.

• 81% of respondents reported evening use of mobile search at home
• 80% reported weekend use
• 59% reported use before work
• 61% reported using mobile search at work

See the full press release for more details.